Name of your website?HIRE-SAFE employment background screening
Your name?
Al Firato
Your Location (city, etc)
Elk Grove
Please give us a short summary of your website?
We are a licensed CA Private Investigative Agency with a specialized practice in Human Resources. Our services include: Employment Background Screening, Drug Testing, Workplace Harassment Investigation, Overt Integrity Assessment Profiles and Tenant Screening.
What inspired you to launch your own website?
If you don't have a website, you're NOT really in business.
When did you launch your first website, and what was it?
The first generation website for HIRE-SAFE was launched in the Summer of 1997.
How did you decide on a name for your website?
I wanted our product/service to be self-evident based upon the name, HIRE~SAFE.
What makes your website different from other, similar offerings?
We take a "boutique" approach within the background screening industry. Although we actively promote our business to grow, size is not the primary objective. We make no outlandish claims about being the "industry leader" or of being the "leading provider" of background checking services.
We ARE one of the originators of this industry, as we began in 1997.
What is your eventual goal? (To sell it, keep it for income, secure a book or other mainstream media deal?)
I'm very proud of our website, which is 100% homegrown. As the founder and CEO of HIRE~SAFE, I'd like to watch my baby grow into the go-to provider for employment evaluation services in California.
How does your investment of time and money balance against your success?
I've never worked so hard as I do now, and I wouldn't trade it for anything.
If you had an unlimited development budget for development, how would you change your site?
I would strengthen the brand-name by investing in more areas where costs now prohibit us to participate, such as with more HR trade associations.
If your site got really big, really quickly, would you be able to keep up with the demand?
We'd just hire more people and continue in the format that got us successful, which is outrageous customer service.
What unexpected costs and headaches have you had to deal with?
Government, government and more government.
What has been your biggest challenge?
Staying competitive with the major national providers in pricing and exceeding their level of client service.
What method has been most successful for promoting your website?
The Internet and HR trade associations.
How has running your website differed from your expectations?
It's much more complicated than it looks if you want to do it correctly.
How long have you run the site already, and how long will you continue to keep it up if you don't enjoy big gains in traffic, income or popularity?
Our website will always be with us. We maintain four different URL sites, and own over 50 different URL keyword combinations.
What online resources best support your business?
We maintain a secured website for ordering, as well as many affiliate marketing partners. Our organic Page Rank puts us at the top of our keyword search, which keeps the phone ringing with prospective new clients.
What is your website address?
HIRE-SAFE employment background screening
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