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US Online Ad Revenue Declined

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06/14/09 05:24
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US Online Ad Revenue Declined

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According to the Interactive Advertising Bureau, the US online ad revenue for the first quarter of 2009 suffered a 5% decline. Compared to 2008's first quarter revenue that reached almost $6 billion, 2009's first quarter revenue is only $5.5 billion.~~

Despite the decline, $5.5 billion is still a big sum of money. "Nevertheless, consumers are spending more and more time with interactive media." according to Randall Rothenberg, President and CEO of the IAB. The physical economy seems not to be directly affecting much of the online market.

"For this, and other reasons, interactive media continues to gain share of marketing spend," added Rothenberg. "We're confident that growth will resume as the U.S. economic climate improves. Interactive advertising is the most accountable way to reach consumers—and in this economy, digital media will be a core component of any successful marketing campaign." the CEO said.

While most companies passed on putting advertisements on televisions and print ads because of their expensive cost, there are still a lot of companies who are spending for online advertising, which some believe is currently the best way to advertise your company or your products.

Most of the companies with products aimed for the youth and the interactive people are putting advertisements on popular websites and search engines such as Google's AdSense. Aside from the fact that most people has their own computers inside their house or laptop to bring along, the expanding online market has already reached mobile phones, which make the reach of online advertisements broader than it used to be.


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